Joseph Gonzalez
Business Executive | Product Manager | Technologist | Creative
I operate at the intersection of business, technology, and creativity to bring the right people, processes, and products together to empower organizations to thrive in their competitive marketplaces. I solve complex challenges and lead teams in the implementations of those solutions. Welcome to the Imperium Codex
About Me
I’m an ambitious dreamer, consultant, creator, and builder of things. With over 20 years of professional experience, I specialize in e-commerce, wholesale distribution, technology development, and digital media. My expertise spans a wide spectrum of markets, and I thrive on collaborating with diverse teams to tackle their toughest challenges. Whether you’re looking to optimize your operations, innovate your products, or navigate the digital landscape, I bring together the right people, processes, and products to drive your success in competitive markets.
Mantra & Mission
“Do as much as I can, as well as I can, for as long as I can – learn more, do more, be more.”
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I strive to be a modern renaissance man and to contribute to building a better world than the one I was born into. This is my crusade. It’s with me always and exists in everything that I do.
Product Leader
I specialize in solving complex problems for organizations while leading diverse teams to implement effective solutions. At the heart of every successful venture are the right people. I thrive as an organizer and facilitator, empowering teams to focus on what they do best. By fostering collaboration and innovation, I lead teams to deliver their best work, ensuring every challenge is met with excellence.
Merchant
I have a passion for business, particularly startups and early-stage growth companies. My journey includes launching three businesses from the ground up, contributing to two other early-stage startups, overseeing clients at multiple agencies, and managing the $150 million consumer electronics category for e-commerce titan Overstock.com. Throughout my career, I’ve honed my skills in program, product, project, and operations management, contributing to the success of various companies along the way.
Explorer
I’m on a perpetual journey of improvement, always seeking new opportunities to enhance my methods and gain fresh insights into better processes. Embracing the Japanese business philosophy of Kaizen—continuous improvement—I approach challenges with curiosity, aiming for higher quality and efficiency in everything I do. For me, this journey involves exploring new possibilities, experimenting with different approaches, and adapting to newfound wisdom along the way. I believe in the power of learning through experience and evolving to meet new challenges head-on.
Creative
Growing up immersed in video games and action movies, I discovered the transformative power of a good story. Stories have the ability to move people emotionally, persuade them, and inspire action or meaningful change. I’m a storyteller with a passion for crafting compelling narratives across diverse mediums. With expertise in copywriting and narrative design, I’ve penned scripts and detailed design documents spanning over a hundred pages for video games. I’ve enhanced product descriptions on major e-commerce platforms, significantly boosting sales. I’ve also crafted persuasive project documents that secured approvals from senior management, all through the art of storytelling.